Six Productivity Apps You’ll Never Want to be Without

Article by BRITTANY HODAK, Young Entrepreneur Council (The Globe and Mail)

These apps will save you hours and headaches.

In entrepreneurship and in life, the most valuable commodity is time. There’s never enough of it, and yet a staggering amount is spent doing the mundane tasks that come with running a business day to day.

I hate inefficiency and I loathe wasting time, so I’m always looking for the latest cool gadgets to help me get things done quicker and easier. The following are some of my favourite productivity hacks that I use daily. These apps, plugins and tools have helped me become a more effective CEO by freeing up dozens of hours a month that would otherwise be relegated to things everyone hates doing.

The best things in life are free, and these tools are no exception. Each one is either free forever or comes with a free trial – you’re welcome.

Optimize your inbox


I love using Boomerang even more than I love saying “Boomerang.” This plugin has changed my entire e-mail behavior. It’s a genius tool that adds a “send later” button to your messages, allowing you to schedule your e-mails to go out at a chosen time in the future. It also lets you “boomerang” messages – directing your e-mails back to your inbox under specific sets of circumstances. It’s a great tool to use for new business or press pitches if you want to be reminded about something; i.e. someone hasn’t replied to your e-mail after three days. Try it: It just might change your life (or at least your inbox).

Cost: Free (basic plan) or $14.99/month (professional plan)

Compatibility: Gmail, Google Apps and

It’s no fun waking up in the morning to 18 newsletters in your inbox. It’s even worse to get bombarded with 23 more while you’re trying to get work done during the day. offers a genius solution to this issue: the free plugin aggregates all of your subscriptions into one daily digest. It also makes unsubscribing from lists a breeze.

Cost: Free

Compatibility: Gmail, Google Apps, Yahoo! Mail, AOL, and iCloud


“Read receipts” are old news. Here’s a little secret: I hide tracking tickets in almost every e-mail I send using ContactMonkey. That means I can tell when, where and for how long people look at my messages. I can also tell which links they click, and whether they share the e-mail with other people. I can even turn on real-time notifications. The best part? It’s undetectable to everyone but computer wizards (who I luckily rarely e-mail).

Cost: Free (100 messages/month) or $15/month ( integration edition)

Compatibility: Gmail, Google Apps and


Have you ever spent more than two minutes trying to guess the e-mail address of someone you want to connect with? With Rapportive, you’ll never have to again. This deceptively simple tool replaces the ads in Gmail with a social profile that feeds in the information from the person you’re typing an e-mail to. It’s great for keeping up with the people in your network, but its superpower is making it easy to guess e-mail addresses. Once you hit the right combination, a profile will automatically populate on the side. It will always solve your “Is it” dilemma.

Cost: Free

Compatibility: Gmail and Google Apps

Side note: If you’re using anything but Google Apps to run your e-mail, you should immediately stop doing so. Using Outlook because you think companies should use Outlook is an awful reason. Google Apps is incredibly powerful and has dozens of awesome plugins that will make you love e-mail. Make the switch.

Go from zero to expert in 60 seconds


Mention is everything you wish Google Alerts could be. It monitors mentions of keywords on the web and social media, and gives you real-time alerts when people are talking. You can sort by channel (blogs, news sites, social networks, etc.), collaborate with your team and even sync your social accounts to respond to social chatter instantly. There is seamless integration between the desktop program, mobile app and Chrome plugin. Whether you’re tracking your own company or spying on your competitors, you’ll never go back to Google Alerts after trying Mention.

Cost: Free plan (basic, 100 mentions/month) or $29.99/month (100,000 mentions/month)


Newsle brings you “news about your people.” When you join the site, you can import your Facebook friends and LinkedIn contacts. Newsle then keeps track of web articles about you, your connections and other people you might care about (like celebrities and politicians). You can get weekly digests of stories or have them delivered to your inbox as they happen. It makes it easy to send your clients e-mails like, “Congrats on the awesome promotion!” or “Good luck with this week’s launch!” Bonus: It ranks your friends from “Most Famous” to “Least Famous.”

Cost: Free

I hope you’ll find these tools as useful as I do. I’m always trying new things and looking for ways to streamline my work process.

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